Ïã¸ÛÁùºÏ²Ê×ÊÁÏÍø

COMPETENCIES

• Strategic Thinking: Ability to develop and execute long-term marketing and communication strategiesaligned with the school's goals and objectives.
• Creativity: Strong creative mindset with the ability to develop innovative marketing campaigns and engaging communication materials.
• Communication Skills: Excellent verbal and written communication skills, with the ability to articulate ideas effectively and adapt messaging for diverse audiences.
• Leadership: Proven leadership skills to inspire and guide a team, manage projects, and collaborate effectively with cross-functional teams.
• Analytical Skills: Strong analytical and problem-solving abilities to gather and interpret data, measure campaign effectiveness, and make data-driven decisions.
• Digital Marketing Expertise: Proficiency in digital marketing channels, including social media, content marketing, SEO, SEM, and email marketing.
• Brand Management: Experience in developing and maintaining a strong brand identity, ensuring consistency across all marketing and communication materials.
• Relationship Building: Ability to establish and maintain positive relationships with internal and external stakeholders, including media, parents, and community partners.
• Adaptability: Flexibility to work in a fast-paced environment, manage multiple priorities, and quickly adapt to changing circumstances.
• Knowledge of the Education Sector: Familiarity with the international education sector and an understanding of the unique challenges and opportunities within the industry.

PERFORMANCE RESPONSIBILITIES:

• Set SAS Marketing and Communications strategy based on future vision, market needs, and enrollment goals.
• Oversee all marketing aspects, including branding, market research, content creation, website, social media, data analytics, outbound marketing, and partnerships.
• Manage all communication aspects, such as platform strategy, weekly communications, crisis communications, school publications, and yearbook.
• Lead crisis communication efforts and collaborate with relevant departments to develop and implement communication plans for critical incidents.
• Monitor market trends, competitors, and demographics to identify opportunities and adjust marketing strategies.
• Develop and maintain relationships with media outlets, journalists, and key stakeholders for positive media coverage and PR opportunities.
• Oversee the creation and production of marketing materials and manage the school's website to ensure up-to-date and user-friendly content.
• Implement digital strategies beyond social media, using SEM, remarketing, nurture campaigns, etc., to engage Chinese and expat customers.
• Find innovative strategies to communicate SAS's value proposition to existing and prospective communities.
• Collaborate with Admissions, Heads of Campus, HR, etc., on strategic initiatives and partnerships.
• Oversee Eagle Shop merchandising operations and financial statements.
• Manage stakeholders’ requests for event materials and documentation, such as photography, posters, video and live streaming, clothing, etc.
• Shape Marketing and Communications office structure and deliverables according to changing market needs. Set goals, review performance, and build capacity with team members.
• Stay updated on industry trends, emerging technologies, and best practices in marketing and communication.
• Other duties as assigned.

• Bachelor's degree in Marketing, Communications, or a related field (Master's degree preferred).
• Proven experience in marketing and communications roles, preferably within the education sector.
• Strong track record of successful marketing campaigns, brand management, and communication strategies.
• Proficiency in digital marketing tools, content management systems, and analytics platforms.
• Excellent written and spoken English (additional Mandarin proficiency is a plus).