What the hell is KFC doing? The Chinese chicken chain has opened a green-and-healthy store in Hangzhou called K Pro, with quinoa salads, salmon sandwiches and QR codes in place of menus. Has it lost its mind? Is it a desperate attempt to stay relevant? Or is it the future of fried chicken in China? On a recent pass through Hangzhou, I had to stop in and find out.
To start with, the place looks nothing like a KFC. It’s got that modern industrial look with cool neon slogans. Look.
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