Back in August, we reported that Brad Turley, chef of Goga and Hai was opening a new venture.
It's finally happened, and the place is called Market 101 by Goga. If you're from the Bay Area, like Turley, the name should be a no brainer. US Route 101 is the highway that crosses the Golden Gate Bridge (Goga, as we all know, is a shorthand for "Golden Gate").
The concept is simple: deli sandwiches made to order.
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