This new juice shop called "" (unassociated with the a few doors down) recently opened on Changle Lu. It's shiny and hip and "branded," but can all that branding justify costing 25鈥�40% more than the curiously named "" juice shop around the corner on Huaihai Lu?
First up, the small store looks like a streetwear boutique, with neon lights, a surf board, and bottles of juice that look like a mad scientist's potion. One of the young Shanghainese guys who owns the place designed it himself. Nice guy. And it's clean. The juices have cute names like "The Hulk" (celery, apple, wheat grass, chia seed 鈥� 22rmb) and "Fly Power" (avocado, banana, and milk 鈥� 38rmb).
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